Xiaomi: A Chinese Multinational`s Journey in India

Case Code: BSTR644
Case Length: 11 Pages
Period:
Pub Date: 2022
Teaching Note: Available

Price: Rs.400
Organization : Xiaomi India, Xiaomi Corporation
Industry : Technology & Communications
Countries :
Themes: International Marketing , Marketing Strategy, Brand Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In June 2020, Manu Kumar Jain (Jain), Managing Director of Xiaomi India, a subsidiary of Xiaomi Corporation, a Chinese multinational electronics company, stated that 99 percent of Xiaomi India’s smartphones, along with the majority of the smart televisions it sold in the country were manufactured locally. Jain added that it was not only the phones themselves but also their components that were manufactured locally. With these initiatives, Xiaomi India earned a place as a ‘Make in India’ success story. The approach further improved the company’s image in the Government of India’s (GoI) ‘Vocal for Local’ campaign..

Buy this case study (Please select any one of the payment options)

Price: Rs.400

PayPal (9 USD)

Custom Search